Airbnb Launches Redesigned App And New Hotel-Like Services

Airbnb announced on Tuesday a new redesign of its app, along with two new offerings: Airbnb Experiences and Airbnb Services. The company aims to provide customers with experiences similar to those available through hotels and guided tours.

According to the press release, Airbnb is launching 10 new service categories in 260 cities across the globe, and plans to add more over time. Among the new offerings, the hospitality company highlights culinary experiences with professional chefs, spa treatments such as massages and facials, and beauty services including makeup, manicures, and blowouts.

“With the launch of services and experiences, we’re changing travel again. Now you can Airbnb more than an Airbnb,” said Brian Chesky, Airbnb co-founder and CEO.

Now you can Airbnb more than an Airbnb pic.twitter.com/UBz4unyrzU

— Brian Chesky (@bchesky) May 13, 2025

The redesigned app allows customers to add new experiences and services to their reservations—not just book a place to stay. Now, users who reserve accommodations will receive suggestions for local experiences and personalized itineraries based on their destination.

“People choose hotels for their services. People choose Airbnbs for the space,” added Chesky. “Now, we’re giving you the best of both worlds—amazing homes with services that make them even more special.”

Airbnb Experiences is not new—it was first launched in 2016—but the company has now redefined the concept. According to the New York Times, the original offerings lacked quality and reliability, and the company is now focusing more on professionalism and authenticity.

In select cities, Airbnb will offer “Originals,” a new category of “extraordinary experiences hosted by the world’s most interesting people” available only on its platform. Users will get exclusive services, such as visiting Notre Dame in Paris with one of the architects who worked on the restoration of the cathedral. Celebrities are also part of Airbnb’s revamped experiences.

According to the upcoming options currently listed on the website, travelers could hang out on a rooftop in Medellin with Colombian singer Karol G, or enjoy a glow-up session with singer Sabrina Carpenter in Los Angeles. The prices for these experiences have not yet been disclosed.

Last year, Airbnb introduced co-hosting options for homeowners and promised to expand and offer new services in 2025.