European Company Bending Spoons To Acquire Vimeo For $1.3 Billion

The Italian company Bending Spoons will acquire the video platform Vimeo for about $1.38 billion. The companies announced this Wednesday that they have entered into a definitive agreement for an all-cash transaction.

According to Vimeo’s official announcement, the video platform will receive $7.85 per share and expressed confidence that Bending Spoons is the right partner for its brand, customers, and employees.

“Bending Spoons has tremendous respect for the Vimeo team, our customers, and the creator community we serve,” said Philip Moyer, Vimeo CEO. “Luca and his team are committed to expanding our product across all segments.”

Luca Ferrari, Bending Spoons CEO and co-founder, said they expect to grow with Vimeo, expand its products, and help the platform reach its full potential. He emphasized that the investment is part of a long-term vision and will include AI technology.

We’ve officially agreed to acquire Vimeo for $1.38B! 😍 pic.twitter.com/xPdD9VNd5h

— Federico Simionato (@fedesimio) September 10, 2025

“After closing, we’re determined to make ambitious investments in the US and other priority markets, and all key areas of the business, spanning both the creator and enterprise offerings,” said Ferrari. “We’ll focus on achieving even more stellar levels of performance and reliability, bringing advanced features to more customers, and continuing to release powerful and responsible AI-enabled features.”

According to The Verge, Vimeo, which launched in 2004 in New York City, remains one of YouTube’s main competitors, but focuses more on enterprises and content creators interested in monetizing their work. The company laid off 10% of its workforce last year, after implementing AI tools.

Bending Spoons, which has also acquired other popular tech companies such as Evernote and WeTransfer, has developed a reputation for raising prices on services provided by its newly acquired companies and laying off employees.

Last year, Bending Spoons laid off 75% of the workforce at WeTransfer, just a few months after its acquisition in July.