Google Launches New TV And Film Production Project Called 100 Zeros

Google has launched a new film and production initiative called “100 Zeros,” in partnership with the talent and production firm Range Media Partners. The publication Business Insider, shared more details of the new program.

According to the report published on Monday, the tech giant has been quietly developing the brand and wants to sell projects to studios, collaborate with Hollywood, and use AI to produce content for young generations.

In April, Google and Range launched a short film program, “AI On Screen,” to commission stories about AI, hoping to expand to feature films. The new multi-year partnership will include scripted and non-scripted projects, focusing on traditional distribution channels.

“Through our continued partnership with Range, we aim to collaborate with the Hollywood creative community in a thoughtful and productive way, upkeeping our ongoing commitment to responsibly support creative expression and explore the possibilities of technology through storytelling,” said a spokesperson from Google to Business Insider in a statement.

Google also expects to build a positive reputation for its products and services, especially among Gen Z, but 100 Zeros won’t focus on product placement or placing the films on YouTube.

A few blogs and websites said Google is creating a studio, but the tech giant clarified that this is not what the project is about. “This is not a new studio, it’s an initiative driven by our Platforms & Devices team which includes Android. We’re working with Range to assist the creative community in integrating cutting-edge technologies and platforms, like XR and AI, into their filmmaking,” wrote the company in a post on the social media platform X.

This is not a new studio, it’s an initiative driven by our Platforms & Devices team which includes Android. We’re working with Range to assist the creative community in integrating cutting-edge technologies and platforms, like XR and AI, into their filmmaking.

— News from Google (@NewsFromGoogle) May 5, 2025

Peter Micelli, Range Media’s CEO, also shared the new initiative on his Instagram account. “Keep your eyes here for more news on the amazing projects coming from 100 Zeros!,” wrote the Micelli.

In the past few months, Google has announced multiple partnerships with companies in different industries. The tech giant recently partnered with Papa John’s International to improve pizza ordering systems and with Air France to deploy generative AI technology.