Pixel 10 Lets Users Check If Photos Are AI-Made

The Made by Google 2025 event brought news about the Pixel 10 lineup which will be the first to support C2PA Content Credentials directly in Pixel Camera and Google Photos.

According to Google, “The Pixel 10 lineup is the first to have Content Credentials built in across every photo created by Pixel Camera.” These credentials act like a digital signature that proves how and when an image was made, helping people tell the difference between real photos and AI-generated ones.

These credentials act like a digital signature, serving as proof of origin and time stamp for images, aimed at helping users identify genuine photos from AI-generated content.

The Content Credentials system operates under the Coalition for Content Provenance and Authenticity (C2PA) which brings together major companies to create standards to track the origin of digital media. The steering committee member Google stated that this development becomes crucial as generative AI technology makes it difficult to distinguish between real and synthetic content.

“Generative AI can help us all to be more creative, productive, and innovative. But it can be hard to tell the difference between content that’s been AI-generated, and content created without AI. The ability to verify the source and history—or provenance—of digital content is more important than ever,” Google explained.

The Pixel 10 system operates through the combination of Tensor G5 processing power and Titan M2 security chip and Android hardware security features. The Pixel Camera app received the highest security rating of Assurance Level 2 from the C2PA Conformance Program. Google says this level is “only possible on the Android platform.”

To protect privacy, Google created a “One-and-Done” system which generates distinct certificates for each image to prevent users from tracing multiple photos to a single person. The phones maintain offline trusted time-stamps which enable credentials to stay valid when users take photos without internet access.

Google plans to expand Content Credentials to more products soon, saying it is “a tangible step toward more media transparency and trust.”