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Meta Deletes 10 Million Facebook Accounts in Content Crackdown
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Last Updated: Jul 18, 2025
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Fact-Checked by Sarah Frazier Content Manager
Meta has confirmed that it removed 10 million Facebook profiles during the initial half of 2025.
In a rush? Here are the quick facts:
- Meta deleted over 10 million impersonator Facebook profiles in three months.
- The company penalized 500,000 more accounts for deceptive or spammy behavior.
- New rules target “unoriginal” content reposted without proper credit or transformation.
The platform faced an influx of spam and unoriginal content because these accounts impersonated prominent content creators. The company is pushing forward with stronger measures to protect real content creators from imitation, fake engagement, and stolen content.
The large-scale removal extends beyond impersonator profiles. Meta performed actions against 500,000 profiles which exhibited spammy behavior. The platform implemented three types of restrictions against these users, which included content spread limitations, comment hiding, and payment restriction.
Meta defines unoriginal content as reposted material without credit or meaningful additions. “We love it when creators reshare content, add commentary in a reaction video or join in on a trend, adding their unique take,” the company stated.
“What we want to combat is the repeated reposting of content from other creators without permission or meaningful enhancements,” the company added.
To make Facebook more engaging and fair, Meta is also testing features like link attribution, which directs viewers to the original version of a duplicated video, as noted by Cybernews.
As AI tools make it easier to mass-produce repetitive content, Meta joins other tech giants like YouTube in fighting what’s been dubbed “AI slop.”
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