Meta Partners With Midjourney To License Images And Videos

Meta’s Chief AI Officer, Alexandr Wang, announced on Saturday that the tech giant is partnering with the AI lab Midjourney. The alliance will allow Meta to license the startup’s popular video and image generation technology.

In several posts on the social media platform Threads, Wang—who leads Meta’s new Superintelligence AI Lab—explained that the new collaboration will help Meta deliver more visually appealing products, leveraging the aesthetic expertise developed by Midjourney.

“Today we’re proud to announce a partnership with Midjourney to license their aesthetic technology for our future models and products, bringing beauty to billions,” wrote Wang. “We are incredibly impressed by Midjourney. They have accomplished true feats of technical and aesthetic excellence, and we are thrilled to be working more closely with them.”

Wang also noted Meta’s commitment to building alliances with talented developers in the AI industry that align with the company’s ambitious vision.

Midjourney, founded in 2022, specializes in transforming text prompts into AI-generated images and videos, and licenses its products through a subscription model—with monthly rates starting at $10. The startup’s latest model, V7, launched in June, offers higher image quality and more features than previous versions.

While Meta has its own image generation models, they haven’t matched the performance of leading competitors. Partnering with Midjourney—one of the leading companies in AI image creation—could give the tech giant an edge when competing with advanced technologies such as Google’s Veo and OpenAI’s Sora.

“To ensure Meta is able to deliver the best possible products for people, it will require taking an all-of-the-above approach,” wrote Wang. “This means world-class talent, an ambitious compute roadmap, and working with the best players across the industry.”

Wang also promised to share more updates and products created through the partnership soon. The deal comes after Meta pauses hiring for its AI division, amid speculation about a potential AI market bubble.