OpenAI Launches Affordable $4.60 Plan In India To Accelerate Market Expansion

OpenAI launched a new subscription plan for customers in India on Tuesday. The affordable plan, called ChatGPT Go, costs 399 rupees—about $4.57—per month and includes expanded access to the latest model, GPT-5.

According to the information shared on OpenAI’s website, the new plan offers all the features of the free version, plus additional benefits such as extended usage, longer memory, more personalized responses, access to projects, and custom GPTs.

We just launched ChatGPT Go in India, a new subscription tier that gives users in India more access to our most popular features: 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory compared with our free tier. All for Rs. 399. 🇮🇳

— Nick Turley (@nickaturley) August 19, 2025

Nick Turley, Head of Product for ChatGPT, said on the social media platform X that ChatGPT Go in India will provide 10 times higher usage limits, 10 times more image generations, and 10 times more file uploads. OpenAI also noted that the plan could expand to other regions and countries in the future.

“ChatGPT Go is a new, low-cost subscription plan that provides expanded access to ChatGPT’s most popular features at an affordable price,” wrote OpenAI. “Access to subscribe to Go is gradually being made available to all users.”

The new affordable plan has been designed to provide users more access to popular features at a lower price point. The next tier, ChatGPT Plus, includes more advanced tools such as deep research, the AI video generator Sora, and agent mode.

According to CNBC, OpenAI is using this strategy “to grow in its second-largest market by user base.” The idea was first discussed in February, when Sam Altman—OpenAI CEO—met with Indian IT Minister Ashwini Vaishnaw to explore launching a low-cost AI system tailored for the region, which represents a key market for OpenAI and its competitors.

Other tech companies, including Google and Perplexity,have also introduced affordable offerings for India’s 800 million active internet users.

The new announcement comes just days after the release of GPT-5 and recent adjustments after users backlash and security concerns.