OpenAI To Release AI-Powered Web Browser Soon, Challenging Google Chrome

OpenAI is reportedly developing an AI-powered web browser that could launch within the next few weeks. Sources familiar with the matter told Reuters that the AI company expects to compete with popular web browsers such as Google Chrome.

According to Reuter’s exclusive report, three people familiar with the project confirmed that OpenAI is preparing to release a new web browser, powered by its proprietary AI technology, that could significantly change the consumer browsing experience.

The new product is also expected to help OpenAI collect more user data—one of the key factors behind Google’s dominance. If OpenAI’s 500 million weekly users adopt the new browser, the company could begin to challenge Google in the advertising market as well.

Chrome allows Alphabet—Google’s parent company—to target ads more efficiently and reinforces Google’s position as the default search engine. The web browser makes up for nearly three quarters of Google’s revenue. As part of a solution to its ongoing antitrust case against Google’s search monopoly, the U.S. government is considering forcing Alphabet to sell the web browser.

OpenAI’s potential as a search engine has already been acknowledged. In June 2024, Microsoft added the AI company to its competitor’s list for its potential threat in searches, news advertising, and AI offerings.

The anonymous sources explained OpenAI’s new browser is being designed considering a ChatGPT-like chat interface. While the product is part of the company’s broader expansion strategy, details on its functionality have not been disclosed. OpenAI declined to comment, and the sources were not authorized to speak publicly.

According to TechCrunch, in 2024, OpenAI had already explored the idea of building a browser in 2024 to compete directly with Chrome. The company has been testing strategies similar to Perplexity’s—seeking ways to collect user data without relying on Google as an intermediary, while also creating innovative user experiences.

OpenAI recently acquired  the company io—co-founded by former Apple designer Jony Ive, a close friend of OpenAI CEO Sam Altman— for $6.5 billion, the company’s largest investments to date, to develop new AI devices.