We review vendors based on rigorous testing and research, and also take into account your feedback and our affiliate commission with providers. Some providers are owned by our parent company.

Learn more

Advertising Disclosure

Reddit Becomes Google AI’s Second Most-Cited Source, But Struggles To Retain Users

Image by Mike Moloney, from Stocksnap

Reddit Becomes Google AI’s Second Most-Cited Source, But Struggles To Retain Users

Reading time: 2 min

Last Updated: Jun 17, 2025

Written by Kiara Fabbri Multimedia Journalist
Fact-Checked by Sarah Frazier Content Manager

Reddit is the second most-cited site in Google AI Overviews. However its’ increased visibility of Reddit on Google does not translate into acquiring the necessary user base.

In a rush? Here are the quick facts:

Reddit is the second most-cited site in Google AI Overviews.
Most Reddit traffic comes from logged-out users via Google Search.
Reddit’s stock fell after Google launched its new AI Mode.

Business Insider reports that the analytics firm Semrush discovered that Reddit now stands as the second most-referenced website in Google’s AI Overviews, after Quora.

The AI Overview tool appears at the top of Google search pages, offering users quick, summarized answers. This format often pulls information from platforms like Reddit and Quora because, as Semrush explains, “Quora and Reddit users often ask and answer niche questions that aren’t addressed elsewhere,” as reported by BI.

Reddit’s frequent appearance in these summaries may not be accidental. In 2024, the platform signed a $60 million deal with Google to let the tech giant train its AI systems on Reddit’s content. Google said this would “facilitate more content-forward displays of Reddit information,” as noted by BI.

While Reddit has seen a boost in traffic thanks to this exposure, most of it is coming from “logged-out” users, meaning visitors who aren’t registered or engaged with the site, says BI. According to Redburn analysts, “These users are much less valuable to Reddit as they are typically just looking for an answer to a query and thus spend little time on the platform,” as reported by BI.

The increased visibility through Google’s AI Overviews does not guarantee that Reddit will see financial benefits. The launch of Google’s AI Mode in May caused Reddit’s stock prices to decrease, as investors believed AI summaries would reduce user traffic to the platform, says BI.

The authors of BI reached out to Reddit and Quora for comments but received no response from either platform.

Kiara Fabbri

Written by: Kiara Fabbri

Hi, I’m Kiara Fabbri a Tech News Writer at WatchEverywhere. I'm a multimedia journalist with a keen interest in innovative and immersive news storytelling. Fluent in three languages—Italian, English, and Spanish—I'm deeply engaged in all facets of news reporting. I am currently undertaking a Ph.D. exploring VR applications in journalism. Following my studies in psychology (BSc) and political psychology (MSc), I embarked on a three-year journey across South America. During this time, I undertook a 4000 km solo bicycle trip from Chile to Brazil. There, I camped, cooked on the road, and volunteered in various facilities. It was during these travels that I discovered my passion for journalism. Subsequently, I pursued a Master's program in journalism innovation and enterprise. My career in journalism has seen me produce VR immersive experiences covering a range of topics. These include documenting an Anti Militaristic raid of a NATO Base, life in the Brazilian Favelas, the recent violent protest clashes in Buenos Aires and finally social projects run by Skaters in the Argentinian ghettos. In addition to my journalistic endeavours, I also practice parkour, a discipline I have cultivated over several years now. I love to make the most of this skill in my journalistic style; for example, it has enabled me to capture dynamic footage from heights during the recent violent clashes in Buenos Aires. There, I scaled heights and employed a long stick on my camera to create aerial 360° views. Through my dedication to pushing the boundaries of journalism, I am committed to amplifying voices, sparking meaningful conversations, and driving positive change in the world.

Did you like this article? Rate it!

I hated it I don't really like it It was ok Pretty good! Loved it!

We're thrilled you enjoyed our work!

As a valued reader, would you mind giving us a shoutout on Trustpilot? It's quick and means the world to us. Thank you for being amazing!

Rate us on Trustpilot

5.00 Voted by 1 users

Title

Your email Please enter a valid email address.

Comment

Thanks for your feedback

Share & Support

WatchEverywhere is reader-supported so we may receive a commission when you buy through links on our site. You do not pay extra for anything you buy on our site — our commission comes directly from the product owner. Some providers are owned by our parent company. Learn moreWatch Everywhere was established in 2018 as an independent site reviewing VPN services and covering privacy-related stories. Today, our team of hundreds of cybersecurity researchers, writers, and editors continues to help readers fight for their online freedom in partnership with Kape Technologies PLC, which also owns the following products: ExpressVPN, CyberGhost, Intego and Private Internet Access which may be ranked and reviewed on this website. The reviews published on Watch Everywhere are believed to be accurate as of the date of each article, and written according to our strict reviewing standards that prioritize the independent, professional and honest examination of the reviewer, taking into account the technical capabilities and qualities of the product together with its commercial value for users. The rankings and reviews we publish may also take into consideration the common ownership mentioned above, and affiliate commissions we earn for purchases through links on our website. We do not review all VPN providers and information is believed to be accurate as of the date of each article..