Reddit Launches New Pro Tools For Publishers

Reddit announced on Wednesday new Reddit Pro tools for publishers. The three new features aim to help media outlets share and track content on the platform.

According to Reddit’s official announcement, 75% of its over 110 million users read news and get informed through the platform at least 2 or 3 times per week, citing a recent GWI survey. Reddit emphasized that its communities add a valuable human factor, and the company aims to improve the way publishers share and distribute relevant information.

“We’re introducing Reddit Pro tools for publishers to help media outlets easily share and track content across Reddit’s over 110M+ daily active uniques, and an improved link viewing experience for reading and discussing these stories,” states the announcement.

The three new features—still in beta and specifically designed for publishers—are article insights, auto-import articles, and community recommendations. All features are hosted under the new “Links” tab and are currently available to beta testers only.

With the article insights feature, publishers will be able to track content performance and key metrics such as upvotes, clicks, views, and information about the specific communities where stories are shared.

Through auto-import, publishers can synchronize RSS feeds to automatically import articles as soon as they are published. The community recommendations feature uses AI to suggest the best communities to help content reach the most relevant audiences.

Reddit said it has already been testing the new features with publishers such as The Atlantic, The Associated Press, and NBC News. The company is now accepting applications from publishers interested in joining the new program—expected to expand to a wider audience next year.

The social platform is also testing a new interactive way to read articles within the site. “Users can access articles directly in the Reddit app, and simply swipe up to view comments and join the conversation,” explained Reddit.

Reddit has recently introduced multiple changes to its platform. It became Google AI Overviews’s most cited platform earlier this year, but has struggled to retain users. A few weeks ago, the company also announced its plan to become a “go-to search engine.”