Snap Map Hits 400 Million Monthly Active Users

Snap announced this Wednesday that its Snap Map feature has surpassed 400 million active users.  In addition to celebrating this milestone, the company revealed plans to introduce a new feature called Promoted Places that will allow brands to interact with and participate in the popular platform experience.

According to the announcement, Snap Map connects users in real time and offers more capabilities than traditional digital maps that only show routes from one destination to another. The feature’s original characteristics—such as location-based snaps, and interactive heat maps—have resonated with Snapchatters, enabling them to stay informed and discover new places.

“Every month, more than 400 million Snapchatters open the Map to make plans, explore local hotspots and stay informed about what’s happening around them,” the statement reads.

The social media company also introduced Promoted Places, a feature that enables businesses to join the community and engage directly with users.

“We’ve built new ways for brands to be part of the Snap Map journey too,” wrote the company. “With Snapchat’s Promoted Places, businesses can show up where Snapchatters are already exploring — making it easier than ever to drive IRL visits, discover new customers, or just show up in the moments that matter.”

According to TechCrunch, Snap Map was launched in 2017 to allow users to see their friends’ live locations and has evolved with more capabilities and options.

“Snap Map is one of the most used mobile maps in the world, and we’re thrilled to see our community continue to grow,” said Ceci Mourkogiannis, VP of Product at Snap, in a statement to TechCrunch. “The Snap Map is helping hundreds of millions connect with friends and their favorite places and discover what’s happening around them, making the world feel more connected every day.”

The success of the feature among younger generations has made competitors add similar functionalities. Last year, Instagram developed and started to roll out “Friend Map,”